Foundations of Media StrategyMedia to Movements

Reflection on Evangelism Strategies: Implications for Media & and Inter-Personal Communications

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A key question for any ministry is, “What are the specific outcomes we’re looking for – and how do current efforts relate to those outcomes?” Phil Butler’s reflections on Evangelism Strategies looks at the communication challenges associated with effective evangelism through seven different perspectives.

  1. Evangelism/Church Planting: Process or Event?
  2. Different People, Different Spiritual States, Different Strategies
  3. Components of Decision for Spiritual Change
  4. The process of Decision-Making for Change
  5. Adoption of Innovation: Change in Belief and Practice
  6. Different Media Play, Different Roles & All Can be Important
  7. Diversity of Media/Rate of Innovation

Through each key point are discussions of the idea, biblical rationale or framework and suggested strategic implications.