Media to Movements, Story in Ministry

Fish for Dinner

We are having fish for dinner, and it is going to be delicious. While staying in the U.S. for a couple of months, I have been able to have time for one of my favorite activities – wade fishing with lightweight spincast gear in small rivers and streams for smallmouth and largemouth bass.  When we […]

Foundations of Media Strategy, Media to Movements

Reflection on Evangelism Strategies: Implications for Media & and Inter-Personal Communications

Download article here. A key question for any ministry is, “What are the specific outcomes we’re looking for – and how do current efforts relate to those outcomes?” Phil Butler’s reflections on Evangelism Strategies looks at the communication challenges associated with effective evangelism through seven different perspectives. Evangelism/Church Planting: Process or Event? Different People, Different

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The Mirror, The Binoculars and the First Yellow Brick

Everyone Knows How to Tell a Story, Right? We’ve done it since we began to talk. For many our parents doted on every word whether or not the story actually made sense. This emboldened us to tell even more stories. For the most part we did OK. We learned how to get from point A

Foundations of Media Strategy

Reaching the 2.5%

MMU Instructor Adam Johnson does a great job of visually explaining the “2 1⁄2 Percent” paper written by Dr. Frank Preston.   AJ is a church planter, urban strategist and missions mobilizer with an emphasis on indigenous church planting using obedience based discipleship methods which catalyze church planting movements. He has been doing church planting

Story in Ministry

Do All Cultures Use the Same Story Structure?

By: Clyde Taber When I taught a workshop on the Four Elements of Story in Chiang Mai, Thailand, I borrowed most of my material from my story mentor Jeremy Casper. There were a few people who questioned if the “hero’s journey” structure is more of a Western construct. This conversation came up again in a

Story in Ministry

Why Do You Need To Know Your Final Image?

By: Jeremy Casper I recently returned from a trip to the Middle East where I was blessed to stand before a group of eighteen students from five different countries and teach them about the art of crafting short stories. My overseas teaching experiences are rewarding beyond measure, but the language barrier is always frustrating.  Every

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