Fish for Dinner
We are having fish for dinner, and it is going to be delicious. While staying in the U.S. for a couple of […]
Reflection on Evangelism Strategies: Implications for Media & and Inter-Personal Communications
Download article here. A key question for any ministry is, “What are the specific outcomes we’re looking for – and how do […]
The Mirror, The Binoculars and the First Yellow Brick
Everyone Knows How to Tell a Story, Right? We’ve done it since we began to talk. For many our parents doted on […]
How Our Team in Asia is Making the Shift
It has nothing to do with technology, social networks, or even media in fact. When I reflect on how our ministry has […]
The Role of Stories in a Media to Movement Strategy
Tom Khazoyan explains the role stories can play in your media to movement strategy. The Role of Stories in an M2M Strategy […]
Reaching the 2.5%
MMU Instructor Adam Johnson does a great job of visually explaining the “2 1⁄2 Percent” paper written by Dr. Frank Preston. […]
When Developing Your Media Strategy: Peter or Paul?
Paul had a clear mandate from Jesus that was validated by a vision and a miracle – to bring the gospel to […]
Identify and Cultivate the 2 1/2 Percent That Will Open Your Mission Field
Both statistical theory and social researchers observe that at least 2 1/2 percent of any society are open for religious change. In […]
Do All Cultures Use the Same Story Structure?
By: Clyde Taber When I taught a workshop on the Four Elements of Story in Chiang Mai, Thailand, I borrowed most of […]
Why Do You Need To Know Your Final Image?
By: Jeremy Casper I recently returned from a trip to the Middle East where I was blessed to stand before a group […]