Foundations of Media Strategy – Media training

Reflection on Evangelism Strategies: Implications for Media & and Inter-Personal Communications

admin / June 22, 2021

Download article here. A key question for any ministry is, “What are the specific outcomes we’re looking for – and how do current efforts relate to those outcomes?” Phil Butler’s reflections on Evangelism Strategies looks at the communication challenges associated with effective evangelism through seven different perspectives. Evangelism/Church Planting: Process or Event? Different People, Different […]

How Our Team in Asia is Making the Shift

admin / September 18, 2020

It has nothing to do with technology, social networks, or even media in fact. When I reflect on how our ministry has been impacted after learning about Media to Movements (MTM), those simply are not the benefits that come to mind. To be certain, we learned about these things and the training helped me get

Foundations of Media Strategy, Story in Ministry, Uncategorized

The Role of Stories in a Media to Movement Strategy

admin / February 22, 2020

Tom Khazoyan explains the role stories can play in your media to movement strategy. The Role of Stories in an M2M Strategy from 10XProd on Vimeo. Tom is an instructor for our Foundations of Media to Movements course. He has been a writer, producer, director, cameraman, and editor on projects ranging from television commercials to

Foundations of Media Strategy

Reaching the 2.5%

admin / February 5, 2020

MMU Instructor Adam Johnson does a great job of visually explaining the “2 1⁄2 Percent” paper written by Dr. Frank Preston. AJ is a church planter, urban strategist and missions mobilizer with an emphasis on indigenous church planting using obedience based discipleship methods which catalyze church planting movements. He has been doing church planting

Foundations of Media Strategy

When Developing Your Media Strategy: Peter or Paul?

admin / January 10, 2019

Paul had a clear mandate from Jesus that was validated by a vision and a miracle – to bring the gospel to the Gentiles (as recorded in Acts 9). OK, a few kings and sons of Israel were in the mix, but Paul writes in Galatians that he was the apostle to the Gentiles. He

Foundations of Media Strategy

Identify and Cultivate the 2 1/2 Percent That Will Open Your Mission Field

admin / January 10, 2019

Both statistical theory and social researchers observe that at least 2 1/2 percent of any society are open for religious change. In fact, John Wesley capitalized on the fact that resistant peoples experience times of openness to the gospel, noting that their openness was fleeting like the blooms on a flower, and the evangelist needed

Foundations of Media Strategy, Social Media

Liam’s Digital Marketing Crash Course

admin / October 30, 2018

A big thanks to Liam Savage from OneHope for this excellent overview of Digital Marketing. If you are like me, you find that you have great ideas but you want to get them out to more people than your friends. You find yourself having to learn the basics of digital marketing. Liam has put together

Foundations of Media Strategy

What You Need To Effectively Use “New Media”

admin / August 27, 2018

Dr. Frank Preston My lovely wife, who is much smarter than me, points out that “New Media” is not media at all. It is more or less “media strategy.” She is a sharp cookie. I definitely married up! I like the simple definition for New Media that states: New media refers to on-demand access to