Reflection on Evangelism Strategies: Implications for Media & and Inter-Personal Communications
Download article here. A key question for any ministry is, “What are the specific outcomes we’re looking for – and how do […]
Category: Foundations of Media Strategy
How Our Team in Asia is Making the Shift
It has nothing to do with technology, social networks, or even media in fact. When I reflect on how our ministry has […]
The Role of Stories in a Media to Movement Strategy
Tom Khazoyan explains the role stories can play in your media to movement strategy. The Role of Stories in an M2M Strategy […]
Reaching the 2.5%
MMU Instructor Adam Johnson does a great job of visually explaining the “2 1⁄2 Percent” paper written by Dr. Frank Preston. […]
When Developing Your Media Strategy: Peter or Paul?
Paul had a clear mandate from Jesus that was validated by a vision and a miracle – to bring the gospel to […]
Identify and Cultivate the 2 1/2 Percent That Will Open Your Mission Field
Both statistical theory and social researchers observe that at least 2 1/2 percent of any society are open for religious change. In […]
Liam’s Digital Marketing Crash Course
A big thanks to Liam Savage from OneHope for this excellent overview of Digital Marketing. If you are like me, you find […]
What You Need To Effectively Use “New Media”
Dr. Frank Preston My lovely wife, who is much smarter than me, points out that “New Media” is not media at all. […]
1/3 Rule of Social Media Activity for Ministries
Social media exists, in its best form, to help people connect to do what they want to do. Listen, bless, serve, and […]