February 5, 2020February 5, 2020Foundations of Media Strategy Reaching the 2.5% MMU Instructor Adam Johnson does a great job of visually explaining the “2 1⁄2 Percent” paper written by Dr. Frank Preston. […]
January 10, 2019August 19, 2019Foundations of Media Strategy When Developing Your Media Strategy: Peter or Paul? Paul had a clear mandate from Jesus that was validated by a vision and a miracle – to bring the gospel to […]
January 10, 2019August 19, 2019Foundations of Media Strategy Identify and Cultivate the 2 1/2 Percent That Will Open Your Mission Field Both statistical theory and social researchers observe that at least 2 1/2 percent of any society are open for religious change. In […]
August 27, 2018August 19, 2019Foundations of Media Strategy What You Need To Effectively Use “New Media” Dr. Frank Preston My lovely wife, who is much smarter than me, points out that “New Media” is not media at all. […]