Foundations of Media Strategy

Reaching the 2.5%

MMU Instructor Adam Johnson does a great job of visually explaining the “2 1⁄2 Percent” paper written by Dr. Frank Preston.

 

AJ is a church planter, urban strategist and missions mobilizer with an emphasis on indigenous church planting using obedience based discipleship methods which catalyze church planting movements. He has been doing church planting for more than 30 years in urban areas of Texas and Kentucky, with the last 18 years serving in East and Southeast Asia working in cities of 6 and 10 million respectively. AJ’s passion and calling is to win the lost, disciple believers and start churches. He currently leads a dedicated team of co-laborers in his city focused on multiple population segments and is implementing a digital engagement strategy to further multiply that Kingdom work for God’s glory.

One thought on “Reaching the 2.5%

  1. Excellent presentation, with little experience in rural church planting I experienced a group of peoples that are content in their religious or spiritual status. and following this presentation there is the need of strategies to bring them close to Jesus.

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